RAMP Marketing Method
The Revenue Acceleration Marketing Program (RAMP) gives business owners and marketers a clear roadmap for turning marketing frustration into marketing performance.
A Clear Path to Better Marketing
Marketing can feel confusing and frustrating. Every year there are more channels, more tools, more data, and more of everything.
Many businesses get lost in all of this complexity. They end up missing sales goals, spending more than they should, and losing ground.
The Revenue Acceleration Marketing Program gives you a clear, systematic path to making better marketing decisions and driving more marketing results.
The Nine-Step RAMP Method
The RAMP Method includes three stages, each with three steps.
Stage 1 : Revenue Strategy
Create a Clear Revenue Roadmap
Your revenue strategy is the foundation that will drive all other marketing decisions.
In this stage, you will develop critical metrics like customer lifetime value and customer acquisition cost so that you the value of winning a new customer and what you can afford to spend.
You will then define who your customers are, and how you can create irresistible value for them.
Finally, you will explore which channels give you the best opportunities to engage your customers and various points in their journeys.
Baselines
Step 1
Customers
Step 2
Channels
Step 3
Teams
Step 4
Technology
Step 5
Agencies
Step 6
Stage 2: Revenue Resources
Match the Right Resources to Your Strategy.
A key reason companies fail at marketing is that they invest in marketing resources that don’t match their revenue strategy.
In this stage, you will build on the foundation you created in stage one and determine what internal marketing staff, marketing technology, and external partners you need to enable your strategy.
Using this process, you will dramatically reduce budget waste and identify precisely the resources you need to power your marketing.
Stage 2: Revenue Resources
Match the Right Resources to Your Strategy.
A key reason companies fail at marketing is that they invest in marketing resources that don’t match their revenue strategy.
In this stage, you will build on the foundation you created in stage one and determine what internal marketing staff, marketing technology, and external partners you need to enable your strategy.
Using this process, you will dramatically reduce budget waste and identify precisely the resources you need to power your marketing.
Teams
Step 4
Technology
Step 5
Agencies
Step 6
Stage 3: Revenue Operations
Align Teams, Technology, and Data for Growth
Marketing performance requires a plan and strong execution. In stage three, you will get everyone from sales, marketing, and customer service out of their silos and on the same page.
By the end of this stage, everyone will know what should happen from the first moment you engage with a customer to purchase and repeat purchase.
In addition, everyone will know how success is measured, and how to test new campaigns and tactics in a data-driven way that increases the chances of success.
Ops Plan
Step 7
Metrics
Step 8
Agile
Step 9
Schedule a 30-Minute Strategy Session
The best way to learn about the RAMP system is a free 30-minute strategy session. During the session, we’ll do a rapid deep dive on your business and identify key marketing challenges.