Save Your Universal Analytics Data Before It’s Too Late
2023 is the year that Google's Universal Analytics goes dark.Universal Analytics is the free version of Google Analytics that nearly everyone has used since 2012. We'll refer to it as UA during the rest of this article. It's being replaced by a new version called...
Lessons from Ops-Stars 2018
In the shadow of Salesforce's 2018 Dreamforce convention, 1,600 sales operations, marketing operations, and revenue operations professionals gathered at the San Francisco Mint at LeanData's Ops-Stars conference to explore the application of customer experience,...
Validating Problems and Products with Customer Discovery
The path to company creation and growth is filled with pitfalls that can undermine your goal of finding product/market fit. These are just a few of the usual suspects: Choosing a target market in order to back into a pre-defined financial/valuation goal Shopping an...
Growth in Twelve Dimensions
During the last two decades the landscape for starting and growing new businesses, brands, and products has changed profoundly. A renaissance in entrepreneurship and intrapreneurship has been fueled by two forces: the evolution of SaaS (including automation and...
Creating Cadence and Operationalizing Your Forecast
To create a cadence is to make something rhythmical, to give it tempo. When it comes to leading marketing and sales teams, establishing a cadence is crucial to realizing forecast objectives. Operating without a well-defined cadence is banking on hope. Many marketing...
Empathy, Uncertainty, and Business Growth
As I walked down Summer Street in Boston to the opening day of Inbound ‘17, the sign in front of the Convention Center read “Build a Future on Empathy.” As strongly as that statement resonates with many of us in marketing and sales, in many businesses empathy (both for customers and colleagues) has a neurologically embedded and powerful foe: our brain’s intolerance for uncertainty. To better understand our customers and better manage our businesses, we need ways to prevent uncertainty from driving our decisions.