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Save Your Universal Analytics Data Before It’s Too Late

Save Your Universal Analytics Data Before It’s Too Late

by Jeff Letson | Uncategorized

2023 is the year that Google’s Universal Analytics goes dark. Universal Analytics is the free version of Google Analytics that nearly everyone has used since 2012. We’ll refer to it as UA during the rest of this article. It’s being replaced by a new...
Lessons from Ops-Stars 2018

Lessons from Ops-Stars 2018

by Jeff Letson | Revenue Operations, Uncategorized

In the shadow of Salesforce’s 2018 Dreamforce convention, 1,600 sales operations, marketing operations, and revenue operations professionals gathered at the San Francisco Mint at LeanData’s Ops-Stars conference to explore the application of customer...

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Revenue Refinery is a marketing consultancy that helps SMB organizations align technology, teams, and data to create experiences customers love.

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