by Jeff Letson | Revenue Operations, Uncategorized
In the shadow of Salesforce’s 2018 Dreamforce convention, 1,600 sales operations, marketing operations, and revenue operations professionals gathered at the San Francisco Mint at LeanData’s Ops-Stars conference to explore the application of customer...
by Jeff Letson | Customer Development, Growth Culture Development, Growth Marketing, Growth Operations, Revenue Operations
During the last two decades the landscape for starting and growing new businesses, brands, and products has changed profoundly. A renaissance in entrepreneurship and intrapreneurship has been fueled by two forces: the evolution of SaaS (including automation and...
by Jeff Letson | Growth Operations, Revenue Operations, Whole Business Alignment
To create a cadence is to make something rhythmical, to give it tempo. When it comes to leading marketing and sales teams, establishing a cadence is crucial to realizing forecast objectives. Operating without a well-defined cadence is banking on hope. Many marketing...
